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IT Show 2017 Brochure: MacBook 2017, iMac 2017 Release Rumors Announcing Tomorrow?

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MacBook 2017
PHOTOGRAPH: Apple |

Rumors are rife that Apple is holding an event this spring, but until now, we haven’t seen any invites rolled out yet. With a few days left until the month ends, the possibility of a quiet release for the company’s new products increases by the day. While the said event could happen anytime in the next two weeks, hints are all pointing that the surprise launch will happen tomorrow. Is there a MacBook 2017 and iMac 2017 release announcement?

MacRumors discovered that Apple’s system status page indicates that the Apple Store will close for maintenance tomorrow morning from 3 a.m. to 8:30 a.m. This could mean nothing but merely a scheduled maintenance. However, it’s worth noting that the latter time is when Apple usually issues press releases for announcements, including new products. There might be a strong possibility that once the site comes back on, a new product will already be there.

Apple also traditionally takes down its online store for a few hours when there are new products arriving. The downtime allows landing pages and purchasing options for those devices. Combine this coincidence with the speculation about its product updates that has been circulating on the rumor mill for a while now, some fans definitely cannot help but be suspicious.

If our instinct is correct, what would Tim Cook and the company release tomorrow? The MacBook 2017 line is one to consider.

Macbook 2017

According to MacWorld, the Cupertino-based tech giant didn’t update the MacBook or MacBook Air line during its October 2016 event, which saw the launch of the MacBook Pro with Touch Bar. After that event, Apple discontinued the 11-inch MacBook Air, a move that highly suggests that the 12-inch MacBook could fill in the Air lineup’s shoes as its consumer-oriented Mac laptops.

And since the 2015 version was launched during the company’s spring event, we’ll hopefully see this year’s version introduced at the same schedule as well. However, there’s still a chance that we won’t. The site notes that Apple only revealed the iPhone SE, a 9.7in iPad Pro, and new Apple Watch straps at its spring event last year.

Instead, Apple quietly launched the new MacBook a few weeks later in April 2016. If we don’t see it at its spring event, we can anticipate that the 2017 MacBook will see a similarly quiet launch not long after.

MacBook 2017Apple

iMac 2017

The iMac is also due for an update. Rumors have it that the company will utilize AMD’s latest RYZEN chips for the iMac 2017 instead of Intel’s i7 chips. Apart from exceeding Intel i7 in a CPU performance benchmark, AMD’s new chips also agree with Apple’s shift to focus more on the economy of energy consumption than maximum performance.

If we’re lucky, we might see its newest version in the spring event too. Otherwise, it’ll probably launch during the WWDC 2017 on June 5 to 9.

Other good guesses would be updated iPads and spec-bumped version of the iPhone SE. But then again, these are all but confirmed, so everyone should take them with a grain of salt.

Update: As anticipated, Apple released a new range of devices and accessories today, but the MacBook 2017 and iMac 2017 were not included. Among the new items that hit Apple’s online store earlier this morning were a new 9.7-inch iPad, red iPhone 7, iPhone SE storage bump, Apple Watch bands, and iPhone cases.

9Also Read: MacBook Pro 2017 Release Update: ARM-based Laptops To Appear This Year?

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