Ford Motor Company announced today that they will be previewing their new “Mustang Inner TV” ad for the new line of 2013 Ford Mustangs via Google+ Hangout, YouTube and Facebook, in attempt to capture social media attention during the Daytona 500 this Sunday. On the Ford Google+ Hangout, a preview of the “Mustang Inner TV” ad will be shown there first, starting at 11:00 am EST, followed by the release on their Facebook page and Youtube channel.
“We know that Mustang owners are incredibly passionate about their car,” said Matt VanDyke, director of U.S. Marketing Communications. “Rather than just show features and benefits, our new ad demonstrates how people see the product as an extension of who they are. We believe that everyone has an inner Mustang just waiting to be unleashed.”
“This ad was created to work in tandem with the success of our Mustang Customizer and downloadable app, which allows anyone to create their very own Mustang, selecting colors, accessories and decals to complement the amazing design,” said Lee Jelenic, Ford Car Marketing Communications manager. “Mustang owners are unique, independent, and like their cars to reflect their personalities. The Customizer site and this spot pay homage to that.”
“These results confirm the potential we saw in developing a social platform that lets Mustang owners have fun with the brand, interact and share,” said Scott Kelly, Ford Digital Marketing manager.
Ford’s Google Hangout can be watched at the company’s Google Plus page: