As George Jefferson once said, we are moving on up. This picture you see on the back of the box is the result of a year of planning. In 2009 I saw all of these awards posted at several E3 booths. I asked myself, “What’s stopping us from doing that?”. In 2010 I ordered awards to be posted for our Best Of E3 award. It was an investment of $71 dollars. We gave out awards to all the winners and they proudly displayed them in their booths next to the associated games. Everyone with the exception of Sony for Killzone 3 and Microsoft for Halo REACH.
During the course of this last year, that award was seen in Dead Space 2 web ads and Assassin’s Creed Brotherhood print ads. We were also mentioned on Sega, Bethesda and EA websites. The ultimate pay off came when Warner Bros. asked to put it on the Mortal Kombat game box. That is now sealed in eternity for as long as those boxes exists. This is what I call free marketing or in this case, budget marketing. I planned it and it payed off. I couldn’t be happier. This isn’t the first time this has happened though. When I was running VGT.COM we gave out an Editor’s Choice Award for Age Of Empires and it appeared on their Gold Edition Box. If ANYONE has that old Gold Edition Box, send a picture of it to firstname.lastname@example.org and I will trade you a $60 game for it.
There’s more stuff that has happened that I won’t reveal in this email, but sit back and enjoy this as I am right now. Thanks to everyone that sent pics but this one goes out to Gary Swaby of The Koalition. He took the time to scan a clean copy for me.