CVG quoted an interview posted in OPM with Sony’s Kaz Hirai. Kaz put the gauntlet down and said that the 360 has no longevity. It’s not often you hear Sony execs laying the cards on the table so I found this very interesting. Here’s a partial quote:
Sony Computer Entertainment’s ever-confident chairman Kazuo Hirai has said that the Xbox 360 “lacks longevity”, and remains certain PS3 will finish on top.
Oh wait, there’s more…
“And unless things go really bad,” added Hirai, “there’s no way that at the end of a life cycle our competition is going to have a higher install base.”
So I did what any good gaming journalist would do and asked Aaron Greenberg to respond to the statements made by Kaz. Here’s what Aaron had to say in response:
This sounds like an old hardware company that’s comfortable with its market position. That complacent attitude is out of touch with where the industry and consumer is today. This generation won’t be won over just hardware specs, but who can out-innovate when it comes to online and software. This is the kind of stuff that’s in our DNA, and frankly moves the console war onto our home court.
I’m confident we will outsell the PS3 throughout the entire generation by providing more innovation and building the best and broadest games library while growing our entertainment experiences on the leading online network. With a U.S. install base lead now of more than 7 million units (according to NPD), I can’t imagine any scenario where the PS3 can catch up with us. In fact, even if you doubled the current PS3 sales and Xbox 360 remained flat, they couldn’t close the gap until 2014.
Aaron
Wow! Aaron just threw his gauntlet down. I mean he really put it down! This could get interesting. News at 11!
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crazy….aaron makes a good point tho…things will get interesting…tor stay with the breaking news…fuck ign http://thekoalition.com
i thought we were going to stop this console war garbage??? or was just just convenient to say in the prior davis daily? now I’m just confused lol
Okay so here’s the deal Mr. Greenberg, get you MS team to make a game that innovates above and beyond Sony’s best game in each genre. Now Kaz, you see those games? Your Sony devs have to out-do THAT. And so on and so on, until all of us as gamers WIN because the games are better and better. The most important battle in this “console war” is who can produce better games. PERIOD.
wow great pull firstly torrence….secondly, microsoft are confident. and they have every right to be because their performance this generation has been something to brag about.
M$ has a higher failur rate for 89% of its products. M$ has a really bad coding team that has to RE a new os they made thats faulty as hell. “vista to w7″ im sorry but M$ is a company that proves there only out for money. didnt they try to get a pay as you go computer deal made?? shows how much they care about the person buying there crap
“This generation won’t be won over just hardware specs, but who can out-innovate when it comes to online and software. ” So Mr.Greenberg. Why is Nintendo beating you with neither?
I just hope that the ps3 catches up at least by the end of 2012. Im afraid we won’t be seeing any more playstations again if that doesn’t happen.
My 2 cents Why does MS (by way of Greenberg) seem to always refer to Sony? As if they have something to be afraid of. Is 2nd place really that important? Wouldn’t most people just NOT acknowledge the last guy on the totem pole? My observations. Nintendo doesn’t care what either of them say. Microsoft ‘seems’ to only care what Sony says. Sony only cares what Sony says. lol @ talking about the guy in last place
[quote][b]Greenberg:[/b] “With a U.S. install base lead now of more than 7 million units (according to NPD), I can’t imagine any scenario where the PS3 can catch up with us. In fact, even if you doubled the current PS3 sales and Xbox 360 remained flat, they couldn’t close the gap until 2014.”. [/quote] [b]I think the Microsoft propaganda machine went a little haywire this time. Greenberg has somehow calculated , in that little wanna-be Harvard business school mind of his, that Sony PS3 will only sell another 7 million units through 2014. Since PS3 is only 7 million units behind XBox360, this is a little hard to believe.[/b] Sorry Mr. Greenberg, try again.
Yup a 7mil lead thats there cause of a year headstart. In reality there neck and neck. Sick of this BS!
It’s too bad that Kaz doesn’t actually think very hard before he takes his shots at MS. He never drops RROD bombs, never properly criticizes their Pay-to-Play online service, or the fact that year over year, the PS3 has actually been selling at a good rate, if not the same as 360 or better, despite the year head start MS had, as well as not having proper competition throughout that time. He’s NOT playing his cards right, yet he’s always got them all in his hand. They should get someone else to cover these things, keep him out of interviews. Keep him out of sunlight too. In fact, just put him on an island somewhere, because I swear, the way he handles this stuff, you’d think he makes the company as a whole look stupid on purpose. Aaron has responded to Kaz’ swing-and-miss comments pretty well though, and despite the whole sales bit he talked about, the earlier comment “This sounds like an old hardware company that’s comfortable with its market position” sounds pretty dead-on. It’s a shame Microsoft has to be in direct competition with the ppl who could give them an amazing system to develop their software on. Because as we all know, MS can’t do hardware, and would rather be in 2nd place, with a mountain of broken consoles and PC ports and old, repackaged game franchises. Even if they could do hardware, they’d sooner push it out the door half-built to be able to say “Hay guys, we’re here first! Look! Look! Next gen! Next gen!” (that’s what happened isn’t it? Did I miss something?) I never had a problem with Sony or Microsoft before this poor excuse for a console generation came about, but as of late…. Not so sure about that anymore.
Makes me wonder if this jerk “Aaron Greenburg” realizes that The United States of America is not the only country in the world. PS3 is killing Xbox elsewhere.
Everything he said is correct.This is another example of sony “kaz” being arrogant . @damph -89% is bullshit dude get a life -Vista wasnt what it should of been and the requirements were outragous but it wasnt that bad. this has nothing to do with the xbox -Every company is out for the money and that includes sony ,nintendo and apple @2501 -nintendos innovations is the wii. We hardcore gamers hate it but for kids and oldies is great -MS has every right to spack talk back.Sony this gen has been the bully and MS is always on the defensive.Surprisingly MS has been so arrogant thats Sony’s job - @DragonWarrior4 -dont worry there will be another Playstation and the only thing that will stop that will be sony as a company imploding @Superdynamite -His calculations are right.If the 360 sells 100k and the ps3 sells 200k by 2014 ps3 will pass it becasue of the lead not the 360 selling 0 and the ps3 selling double @Static -Sony went through 2 gens thats 2 systems of bullshit. The ps1 and ps3 were garbage machines that were plagued way way way worse with problems than the 360.The only reason the ps2 is at the number its at is because of all the 2,3,4 time purchases of broken machines.This is a facty. Ps1′s had to be turned on the backs to read discs, ps2 has DRE problems until the slim came out and sony did shit about it. The xbox 1 was built well and the 360 wasnt but sony had 2 bad Gens machines. FACT @Samsamurai -Why is he a jerk?the ps3 isnt killing the 360 in any country and the usa is the #1 country for consoles.the usa is the most important country for sales thats why is so important.in japan the ps3 is at 2million and only sells at 10-30k a month the 360 is going at 10k a month thats not a killing
@SixAmpFuze are you stupid or what, you compare Whole market with US market, you forgot about europe, china and russia? are you serious? you stupid americans thinks the world ends at your country’s shore. go read soome books (geography books) http://www.eurogamer.net/articles/ps3-outselling-xbox-360-in-europe
It all depends on what the companies classify as europe and others. Also its not about being stupid americans its about knowing facts. Every company wants their product to sell the best in america deal with it.
OMG how can this guy say that MS only thinks about Sony and Sony themselves? Sony ALWAYS takes cheap shots or makes ridiculous claims about MS and Nintendo….like when they said the DS wasnt even close to competition for the PSP….ok sure the DS didnt shatter every sale record for a system when Nintendogs came out…..it shot the PSP in the knees and walked away laughing. And yes 360 does have a high fail rate….difference between Xbox and PS3 fail rate? PS3 claims it doesnt happen. IVe been through 2 ps3s in a year and i ahve 2 xboxs…1 i bought on day one of its realease…and it still works fine…..the second was the halo edition because i liked the design and HDMI. So my trusty day 1 360 is sitting aside waiting for the day…if it comes I need a backup. IT all depends on how u use em…if u play for a week straight no stopping with system in a closed space…yeah…u gonna have problems. But with my PS3 the second one that died and caused me to not even bother fighting or buying a new one….when Sonys cuustomer service rep told me after I explained my problem”Sir you must be mistaken we are not Microsoft our systems do not just stop working” All companies have issues…it just so happens that this generation Sony let the false size of their Epeen show rather than do things right by fans. Nintendo….doesnt care they innovated and that innovation ahs them back on top…MS admits they ahve problems and try to fix them ASAP, SOny..thinks they are gods gift to everyone. Fix PR fix the god complex u have and u may ahve a chance of saving this generation……now if u excuse me Im going listen to How to kill your brand kthxbai